Walter Isaacson’s 2011 biography of Steve Jobs told the tale of how a man changed all our lives. All I could remember a year after reading it however was that Jobs thanked his youthful experiences with LSD for how he imagined and interacted with the world. And that LSD worked not by creating intense new images and experiences, but by removing the ‘brakes’ in the brain that keep them in check.

Now it’s official. A study from Imperial College London reveals how Lysergic Acid Diethylamide works.

A dose of the psychedelic substance – injected rather than dropped – unleashed a wave of changes that altered activity and connectivity across the brain. This has led scientists to new theories of visual hallucinations and the sense of oneness with the universe some users report.

The brain scans revealed that trippers experienced images through information drawn from many parts of their brains, and not just the visual cortex at the back of the head that normally processes visual information. Under the drug, regions once segregated spoke to one another.

Further images showed that other brain regions that usually form a network became more separated in a change that accompanied users’ feelings of oneness with the world, a loss of personal identity called “ego dissolution”.

Ian Sample Science editor The Guardian Monday 11 April 2016

Parts of the brain become connected anew, parts that keep us separate from others (our sense of our separate selves) loosen their hold.

I would like the Imperial College Team to work next on a related project.

Those phrases ‘information drawn from many parts of the brain’ and ‘regions once segregated spoke to one another’ are irresistible.

Don’t you want that to happen in your company?

Please could we have a Business version of LSD? I really don’t mind being put out of business. HippyBusinessinterventions.com could do so much good. So much shiny, colourful, fantastical good….


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