We’d been working on some brand development stuff, getting nowhere.
We’d been getting nowhere with great diligence for a couple of weeks. We decided to start again, (yes it was painful) but from a different entry point. We rebooted our thinking not with what was good about the brand, what was working, but ..what was terrible? What made us angry?
From these socially unacceptable thoughts something appeared that felt much more real and worthwhile. One team member said we’d got a real sense of purpose back.
And lo, that very theme appears in a news item today.
The James Dyson award for innovation and design in engineering has been won this year by Joel Gibbard. He has designed a better, and cheaper, prosthetic hand. The application of 3D printing has helped make it possible. The designs are comic book brilliant, superhero functional, and breakthrough affordable.
This article conveys his brilliance, originality, and dedication.
The journalistic treatment is noteworthy – it succeeds in adding just the right seasoning of worthiness.
I happened to hear Mr Gibbard interviewed and heard something slightly different, more exciting.
He talked of sitting at his desk a few years ago thinking, wondering what he would build next.
And because he was in a mood of reverie, he began to think more. He began to think about not having a hand, and how that would mean he wouldn’t be able to build anything at all.
He said to the interviewer ‘…and from that twisted thought…’.
Well, great success came from that twisted thought.
He and his company, Open Bionics, are now participating in the world class programme run by Disney/Techstars to accelerate new businesses.